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Propaganda means spreading of ideas or doctrines or messages. Like publicity and advertising it also communicates ideas. But in propaganda there is favour for a cause. Who is not familiar with the vigorous propaganda on the eve of elections ? Public opinion is sought to be influenced in form of something.


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Propaganda may be a paid form if a newspaper, for example, publishes a certain matter on payment. It may be self sponsored if the newspaper itself goes on printing something in favour of the subject matter. But one feature about propaganda is that is usually temporary and when the case no longer has an appeal, it ceases. For example as the day of election approaches, the vigour and strength of propaganda in favour of different candidates and parties gathers momentum. But as soon as elections are over the propaganda comes to an end.

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