Free M.B.A. Guide
Free MBA Resources

Masters of Business Administration Notes


About Us Advertise Contact us  Wednesday 22nd February 2017 Success Essentials
Advertising Management
Finance Management
Home Based Business
Industrial Relations
List of MBA Colleges
Marketing Management
Office Administration
Office Management
Organisational Behaviour
Organisational Theory
Personnel Administration
Principles of Management
Production Management
Sales Management
Tally - Accounting Software

The American Marketing Association has defined Advertising as “any paid form of non-personal presentations and promotion of goods, services or ideas by an identined sponsor”.


Postini Alternative

This definition requires some elaboration.

Firstly, advertising is paid for, and hence it is a commercial transaction. This is exactly the element with which the term publicity is distinguished from advertising. The publicity is defined as any form of commercially significant news about a product, an institution, a service, or a person published in space or radio that is not paid for by the sponsor. In short, Advertising is a paid form of publicity. Publicity is not a commercial future.

Secondly, Advertising is non-personal. Whatever be the form of advertisements (visual, spoken or written) they are directed at a mass audience, and not directed at the individual as in the case in personal selling.

Finally, advertisements are identifiable with their sponsor or originator, which is not always the case with publicity or propaganda.

Advertisement is a salesmanship in print. The word advertising as been derived from the Latin word 'advertere' which means tuning the valuable attention towards the product. It may be defined as “selling in print or presenting a commodity in print to the people in such a way that they may be induced to buy it”. In simple words, it is a technique of popularizing a product or a service. The basic task of advertising is to communicate information efficiently to groups of individuals that could number in the hundreds or millions.

Related Articles
Reith report on advertising
Market Study
Consumer Study
Product Study
Frame work of marketing
Post Your Comments
Email ID
  Please enter this code in this box.
Tell a friend
Send this articles to a friend .
Your Name
Your Email ID
Friend's Email ID
  Please enter this code in this box.

Tally - Download Free Tally

© 2008 - Free MBA Reources -