This definition requires some
Firstly, advertising is paid for, and hence it
is a commercial transaction. This is exactly the element with which
the term publicity is distinguished from advertising. The publicity
is defined as any form of commercially significant news about a
product, an institution, a service, or a person published in space or
radio that is not paid for by the sponsor. In short, Advertising
is a paid form of publicity. Publicity is not a commercial future.
Secondly, Advertising is non-personal. Whatever be the form
of advertisements (visual, spoken or written) they are directed at a
mass audience, and not directed at the individual as in the case in
Finally, advertisements are identifiable
with their sponsor or originator, which is not always the case with
publicity or propaganda.
Advertisement is a salesmanship in
print. The word advertising as been derived from the Latin word
'advertere' which means tuning the valuable attention towards the
product. It may be defined as “selling in print or presenting a
commodity in print to the people in such a way that they may be
induced to buy it”. In simple words, it is a technique of
popularizing a product or a service. The basic task of advertising
is to communicate information efficiently to groups of individuals
that could number in the hundreds or millions.