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Services rendered by ad agency

There are some options of Services rendered by ad agency

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Evaluation of the Advertising Agency

There are some options of Evaluation of the Advertising Agency

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Functioning of Various Departments of an Advertising Agency

There are some options of Functioning of Various Departments of an Advertising Agency

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Advertising agency

An advertiser firm may organize the advertising campaign trough its own advertising department or may entrust the work to an advertising agent. An advertising agent or an advertising agency is an independent Company rendering specialized services in advertising in particular and marketing in general.

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Milli-Rate

This is also known as cost per thousand criteria. Milli Rate means cost of reaching one thousand of total circulation.

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Frequency

Different types of frequency

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Profile

The profit of a newspaper or magazine is the proportional breakdown of it regrades into social grades (upper, middle,lower), age group, sex, in come etc.

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Readership or Audience Reach

One person may buy a copy but there is likely to be secondary readership by other. A magazine is passed round the office, read by family, or given to the neighbors.

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Circulation or Coverage

The term 'circulation' is applied to the press, which mens the number of copies of a publication sold after deduction of free copies, returns, etc. out of total no. of printed copies. Coverage mens how much area of the country has been covered by a particular media.

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Media planning

Within the chosen media it becomes necessary to make more specific decisions concerning individual publications, sites or regions, timing, volume and frequency, value for money consideration etc.

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Why media planning

The exchange of ideas, which are understood by two members, the sender an the receiver becomes communication. When the message is sent to many people, the process is called “mass Communication”. Communication concerning various topics takes place between people belonging to villages, cities or world through letters, telegrammes, gifts, telephone etc.

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Evaluating Method of Areas of Advertising Campaign Planning

The results are used to correct the advertisings message or to adjust expectations from the actual expenditure for the campaign.

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Coordinating advertising with other promotional and marketing methods of Areas of Advertising Campaign Planning

Advertising to be effective requires active support from the distribution channels and other components of marketing organization. The responsibility for getting such cooperation remain with the advertiser. If the advertising programme is to get success, production, delivery and inventory should be integrated with the advertising plan.

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Creating advertising Messages of strategy issues decisions

Every advertiser pay the same amount for similar time to space in advertise media, hence message content provides an opportunity area where rupee maximization can work.

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Selecting advertising Media of strategy issues decisions

The media selection process can be thought as matching media vehicle audiences with the media habits of persons in the largest market group.

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Strategy Issues Decisions of Areas of Advertising Campaign Planning

Proper strategies need development to fulfill the objectives. Strategy issues come forth in two major areas of advertising.

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Establishing the budgetary and Control system of Areas of Advertising Campaign Planning

The large firms need control over the use of funds. Management distributes the amount to various departments. Hence budget is maintained to allocate the amount. Advertising budget gives amount allocated for all advertising costs.

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Advertising Objectives of Areas of Advertising Campaign Planning

Planning commences with the business objectives n with processes. The objectives of business leas to marketing objectives which in turn to advertising objectives.

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Analyzing the Market of Areas of Advertising Campaign Planning

The advertiser analyzes the current market and projects, the market conditions when the campaign actually appears. To plan, he must see the factors of demand, competitive response and legal constraints.

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Areas of Advertising Campaign Planning

Campaign planning involves several problems. The advertiser has to deal with the following problems:

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