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Advantages of Warehousing

There are some advantages of warehousing

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Warehousing

The function of storage is performed through housing or storing the products property. The place where the goods are stored is known as warehouse.

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Storage

Preserving of goods for future use is a pervasive human desire. Even in the dim and distant ages when man's food supply consisted of roots, grains and fruits that grew wild, evidences are plentiful that some of this supply was preserved form the time for its maximum availability to time of greater need.

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Classification of Transports

Broadly, the various modes of transport fall under three categories: Land, Water and Air.

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Elements of Transport

The elements of transport are classified into four: the way, the vehicle, the motive power and the terminals.

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Functions of Transport

Transport performs a large number of functions.

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Transport of physical distribution functions

Transportation is a necessary function of marketing because most markets are geographically separated from the areas of production.

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Physical distribution functions

Physical distribution is the 'key link' between production and marketing functions. The term physical distribution is generally used to describe a series of interrelated activities.

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Customers Services of elements

These kinds of services are preferably required in the case of durable products. They are net generally applicable.

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Determining the Terms of Sale of elements

A seller generally has to decide three things before the sale of product is made.

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Certain of Demand of elements

Creation of demand is an art. It is a process by which latent demand is converted into effective demand. A manufacturer has to deal with human beings with different temperaments.

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Marketing Channels: Origin and Benefits

The present day marketing system is characterized by the extensive use of marketing channels.

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Selection of Channels of Distribution of elements

Markets, today, are characterized by heterogeneity on both demand and the supply sides.

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Sales Research

Sales research is a art of marketing research. The scope of marketing research is wider and it includes, besides Sales research, Product research, Advertising research, Motivation research etc.

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Product Packaging and Design of product planning

Product packaging has assumed great importance in modern marketing.

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Grading of product planning

It is a process of sorting out products that show similar characteristic features.

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Product Image and Product Differentiation of product planning

The aim of every manufacture is that his product should be preferred to others by the customers.

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Simplication of Modification in the product line

Is also an essential element of product planning. It is technology termed as product elimination.

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Necessary reason of cange of diversification

Some of the reasons when such a change is necessitated are

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Diversification of modification in the product line

By definition, means that something new will be added. It may be new products , new markets, new technologies or even a new company.

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